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Author Topic: NASCAR's priorities  (Read 822 times)
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« on: February 17, 2005, 01:45:24 AM »

Hope this is the right forum to post this.  Just borrowed this from Jayski and hope it is okay to do that.

Need ID's to buy some collectibles/tshirts: from Young fans of Nextel Cup champion Kurt Busch will be confronted with a new reality if they visit the team's souvenir trailer at the Daytona 500 this weekend. If they want to purchase a piece of licensed merchandise featuring Busch's 2005 car, they'll have to flash identification proving they are 21 years of age. And if parents are looking to purchase Busch merchandise for their children, that's not going to happen either, as all outerwear will come in adult sizes only. Busch's young fans could be considered a casualty of the latest alliance in NASCAR, as alcohol sponsorship was expanded to include the hard liquor category this offseason. Jack Daniel's took Dave Blaney's car; Jim Beam scooped up Robby Gordon; and Diageo tabbed Busch to tout its Crown Royal and Smirnoff Ice brands. Although NASCAR is requiring each of the companies to spend 20% on alcohol responsibility campaigns, Diageo officials voluntarily decided to impose an age limit on who can buy logo gear at the track, as well as avoiding clothing in children's sizes. They also chose to attach Crown Royal and Smirnoff Ice diecast model cars to a base that will keep the wheels from moving, hoping to discourage children from playing with them. Fans of Blaney's #07 Jack Daniel's Chevy also will face similar limitations, according to Richard Childress Racing's public relations manager Matt Klug. "Eventually I think they plan to offer a [diecast] car for kids without the Jack Daniel's logo," Klug said. There will be a separate line of Blaney clothing coming out for children that does not have Jack Daniel's name emblazoned on it, though it will carry the #07 car number, which also is a reference to the Old No. 7 Brand. For NASCAR's part, the sanctioning body is taking a public stance that it is not regulating merchandising. "It's every team's decision as to how they want to handle the sale of merchandise," NASCAR spokesman Ramsey Poston said. "Diageo has decided to do it this way, and they're taking a leading role." Poston said that Diageo's conservative licensing program isn't entirely new. Dale Earnhardt Jr. model cars made for children are red and have the #8 on it, but don't have the Budweiser logos. And it's not an uncommon sight this week at Daytona International to find parents wearing Junior's Budweiser shirts while their children sport Junior shirts with Oreo cookies and Ritz crackers logos on them. Jim Beam, sponsor of Gordon's #7 car, says that its diecast cars will be made in a larger scale size to try to keep kids from playing with them.(

It has always been okay to have collectibles with Coors, Bud, Miller, etc.  Will they attach them to a base now?  Alcohol is alcohol.  I don't know stats of accidents caused from drinking beer versus stats of those caused by hard liquour, but I doubt they are that different.  So that doesn't make sense at all.  But they say they are trying to protect kids.  Good, I like that idea.  However, why don't they want to protect the young viewers from all the sex enhancement ads, the promos with questionable content for movies that seem to pop up on FOX quite frequently, and why isn't the # 6 Viagra collectible attached to a base so children can't play with it?  Why can they say hell, helleva, as-, motha, etc but they can't say sh--???  

Can someone explain to me the contradiction here?  Or do I just have on some of those nit-picky glasses???
Hall of Fame
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« Reply #1 on: February 17, 2005, 01:50:49 PM »

As to collectibles with the beer sponsors, all I know is that a few years ago I could not buy a Rusty Wallace Miller 1/64 car at Walmart for $3 - $5 like I could most of the other drivers.  I had to buy it from his official mechandise trailer at the track for the ridiculous price of $12.  Lou and I have a little collection of the 14 drivers we like on our telephone table at home.  I don't believe in investing any real money in "collectibles" so I liked to buy the cheap cars in the toy departments at Walmart and K-mart.  Rusty's was the only one I couldn't get there.  Supposedly it was so kids wouldn't be purchasing a "toy" with a beer logo on it.  I could've gotten a 2 car in the toy dept, but it would've just said "Rusty" on the hood, which is lame.  Obviously the "official" souvenir trailer for Miller didn't have the same concerns about kids buying/wearing beer logos.  I've since seen plenty of kids with Miller and Bud shirts on at the races.  

To do this with Busch's and others' souveniors just because they have a hard liquor company as a sponsor seems silly to me.  Especially since I believe the drinking age is 21 for both beer and hard liquor now, isn't it?

As Vivian points out, no one seems to have the same concerns about letting little kids wear Viagra on MM shirts.  

I'm a firm believer that it's up to the parents to teach their children right from wrong, not that society has to do it for them.  But then, I'm sure I'm in the minority in that thought.

old hot rodder
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« Reply #2 on: February 17, 2005, 05:30:29 PM »

Don't know what to say about this deal. Seems silly to me.
 For a while, my adult daughters were embarrased to be seen with me when  I had any MM  Viaga stuff on. They got over it.  Smiley

"Act as if what you do makes a difference. It does"
William James
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« Reply #3 on: February 17, 2005, 05:35:52 PM »

Aren't there also Irwin Tools and Sharpie cars available?  They are also sponsors of Kurt Busch.

Yes, I have noticed the alternate logos on many items for beer-sponsored cars.  I have also seen them on video games and (believe it or not) molded milk chocolates.

Buddy Wayne Barefoot, unhappy with Baby Brian's handiwork, finds his true passion.Smiley
Bryan Blanton
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« Reply #4 on: February 17, 2005, 09:25:44 PM »

When i was in high school our school wouldn't allow you to wear shirts that had bear tobacco or other questionable stuff on it.
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