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Author Topic: '3' does well in the Ratings  (Read 790 times)
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« on: December 15, 2004, 03:52:11 PM »

This is a pretty big ratings coup, I'd say, especially since it was up against some stiff competition on HBO, with "Mystic River" premiering at the same time on Saturday night.


From jayski:

"'3' does well in the Ratings: ESPN's original movie, "3", was a huge success delivering a 5.0 HH rating, a record for an ESPN original movie.
* "3" was the highest rated ESPN movie among M18-34, M18-49, and M25-54.
* "3" was the most-viewed cable program for the entire day among M18-34, M18-49 and M25-54.
* From 9pm-11pm on Saturday, "3" was the most-viewed program on television among M18-34, M18-49, and M25-54.
* "3" was the second highest rated movie on ad-supported cable this year, only behind "Librarian" which delivered a 5.1 HH rating on TNT (12/5).
With the exception of the NFL, it is a special feat for an ESPN program to deliver a 5.0 rating. This is ESPN's highest rated EOE program and puts it in an elite class. Programs like the MLB Divisional Playoffs and premiere bowl games achieve this level of performance.(ESPN PR)(12-15-2004)
AND Saturday's presentation of ESPN's fourth original made-for-television movie, "3", was the network's highest-rated movie ever, seen in an average of more than four million households, based on a rating of 5.0, according to the official data released today by Nielsen Media Research. The two-hour portrayal of the late NASCAR legend Dale Earnhardt was the second-highest rated movie of 2004 on ad-supported cable. It posted ESPN's highest movie rating ever among all key male demographics (M18-34, M18-49 and M25-54). In addition, "3" was the most-viewed program on all of TV from 9-11 p.m. that day among men 18-34, 18-49 and 25-54. "We at ESPN know well the passion of NASCAR fans, and their approval of '3' is the most gratifying endorsement we could receive," said Mark Shapiro, ESPN executive vice president, programming and production. "3," presented by Kay Jewelers, an ESPN Original Entertainment (EOE) production, stars Barry Pepper ("We Were Soldiers", "Saving Private Ryan", "61*") as NASCAR legend Dale Earnhardt. Spanning from the red dirt tracks of his native Kannapolis, North Carolina to the NASCAR speedways where he won nationwide acclaim and the devotion of millions of fans, "3" tells "The Intimidator's" incredible life story. Available today on DVD, ESPN Original Entertainment and Buena Vista Home Entertainment present "3." Packed with five hours of exclusive bonus footage and interviews from the ESPN archives, this two-disc Collector's Edition DVD is the ultimate account of racing's legendary hero. Suggested retail price is $29.99.(Sports Business News)(12-15-2004)"
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« Reply #1 on: December 15, 2004, 04:57:31 PM »

The ratings for 3 confirm that the legacy of Dale Earnhardt has reached the class of Elvis Presley, Marilyn Monroe, and John Lennon.  He is the kind of celebrity that millions keep alive in their hearts long after they have died.

Buddy Wayne Barefoot, unhappy with Baby Brian's handiwork, finds his true passion.Smiley
« Reply #2 on: December 15, 2004, 06:52:41 PM »

It also basically matched the 'fantastic' ratings that the final race at Homestead brought in.  Hmmm.  A fictionalized, made-for-tv movie of dubious lineage did as well or better than the 'chase' finale.  I think that says something important.

Sally :wink:
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