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Author Topic: Nascar to Seek Rights-Fee Parity  (Read 539 times)
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Cheryl
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« on: November 16, 2004, 01:50:58 PM »

Here's an article about NASCAR wanting to open the renegotiation of TV rights and how they feel NASCAR is "undervalued."  Give me a break!  If They demand more money, we'll end up with 2 hours worth of commercials so the networks can recoup their investment.   :evil:   Also, this article says NBC has "exclusive rights" to renegotiate their half of the deal, which means NASCAR doesn't have to open up for bids from ESPN.  That's not good news, but I'm sure NASCAR will want them competing against each other to drive the price up if they can find a way around that provision.

There's a nasty ad you have to sit through before you can get to the article, but it's worth waiting for:

http://www.mediaweek.com/mediaweek/headlines/article_display.jsp?vnu_content_id=1000719044

Cheryl
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ronbarnes77
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« Reply #1 on: November 16, 2004, 04:26:41 PM »

all i can say cheryl is what!!!.they may lose fox and may be a good thing.
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jw
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« Reply #2 on: November 16, 2004, 04:30:38 PM »

If NASCAR thinks that their product is undervalued, they are out of their
minds.  Too many commericals is hurting their product now.  The public
cannot stand watching a sports event with too many commericals.  I
would hate watching a race with 2 hours of commericals.

In most TV contract negotiations, the current rights holder(NBC in this case) do get a period of time where they get a unchallenged opportunity
to renew their contract.  NASCAR cannot extend this "exclusive" period
of time to a point where nobody else gets a chance at the contract.  If
NBC chooses not to continue with NASCAR, NASCAR has to open the bidding to others.
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