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Author Topic: This is Good for Sponsors!  (Read 664 times)
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« on: March 09, 2010, 06:17:58 PM »

From Jayski:

"The 2010 Daytona 500 will long be remembered for two lengthy pothole repairs, which extended the live Fox broadcast to seven hours and also enabled 348 sponsoring brandsthe most ever monitored during a Daytona 500 telecastto obtain valuable television exposure. According to research conducted by Joyce Julius & Associates, Inc.  which has monitored every NASCAR race telecast since the mid-1980s  this year's number of brands marked a 16% increase in sponsors compared to the 300 appearing during the 2009 race telecast. The additional broadcast time created by the two track repair delays was filled by several driver interviews. These lengthy interview segments saw 175 different brands appear on the drivers' uniforms, compared to 149 brands in 2009. Overall, total on-screen time for all sponsors was up 55% compared to the 2009 broadcast (17:19:40 to 11:12:28), while verbal sponsor mentions rose a whopping 64% (386 to 236). When comparing the in-broadcast visual and verbal exposure to the estimated cost of a national commercial during the Daytona 500 telecast, and then applying Joyce Julius Recognition Gradingwhich takes into account such factors as size and placement of the image on screen, as well as brand "clutter"the sponsors combined for $319 million of Recognition Grade exposure value. More info and stats at Julius & Associates)(3-9-2010)"

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