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Author Topic: Dupont Cuts Hospitality at Races  (Read 660 times)
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« on: February 26, 2009, 01:52:41 PM »

Interesting to hear that Dupont is cutting back so much on their hospitality suites at the races.  That'll mean even less people in the stands (when they aren't paid to go there or given freebies):

From Jayski:  "Dupont slashes NASCAR tab: DuPont, long recognized as the leader in hospitality among NASCAR sponsors, is drastically reducing its program this year as part of its companywide cost cutting. Instead of entertaining the 17,000 guests it had at 37 races last year, DuPont will buy hospitality packages at just six races this season and will host fewer than 2,000 guests. ďThe economy has had a huge impact on us,Ē said Larry Deas, DuPontís motorsports manager. ďThe current environment along with the high cost of hospitality have forced us to make significant cuts.Ē Whether DuPontís cuts signal the beginning of the end for its sponsorship of Jeff Gordonís #24 Chevrolet remains to be seen. DuPont, which has been on the car since 1993, has been the only primary sponsor Gordon has known at Hendrick Motorsports and together they own the longest driver-sponsor-owner streak in the sport. DuPontís current contract with Hendrick Motorsports runs through the end of the 2010 season. Deas would not speculate on how DuPontís team deal might be affected in the future, but industry experts say itís a bad sign that an iconic sponsor has made such deep cuts, which could represent a savings well into the seven figures, analysts say. Most high-end team sponsorships cost $20 million or more a year before activation. DuPontís six races this season will be the two Daytona events, two at Dover, one at Las Vegas and one at Kansas Speedway. Those venues were selected because they are among the tracks where DuPont is committed to buying tickets as part of long-term deals. DuPontís Wilmington, Del., headquarters also make Dover a natural. DuPont entertained 225 guests for the Daytona 500 earlier this month, down from 1,000 a year ago. Charlotte-based Performance PR Plus handles DuPontís hospitality and public relations. Deas said DuPont is evaluating how it will work with Gordon this year.(see full article at the Sports Business Journal)(2-25-2009) "

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« Reply #1 on: February 26, 2009, 06:05:59 PM »

If this means that Jeff Gordon may still be looking for a new primary sponsor, then this is a clear sign of the times in NASCAR.  Certainly the #24 car would look weird.

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« Reply #2 on: March 02, 2009, 05:36:50 PM »

Jeff, DuPont and the 24 car go back quite a ways, don't they? Overall, this has to be one of the most successful relationships in Nascar history. This recession thing is serious, folks. I sure hope DeWalt sticks with Matt.

"Act as if what you do makes a difference. It does"
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