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Author Topic: New Ratings Tool for DirecTV  (Read 335 times)
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Cheryl
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« on: January 29, 2009, 02:57:30 PM »

Now this is interesting as it will count things recorded and watched later on Tivos and dvrs.  Maybe now NA$CAR will find out that a lot of folks are joining the races late so they can ff'd through all those commericals.  I've never been a fan of the Nielsens, although this article does say they'll stil use it to "project" total numbers of viewers (which is the part I don't agree with):

http://www.tns-mr.com/news/01282009.htm

Cheryl
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