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Author Topic: as i see it (or have you seen my sponsor?)  (Read 424 times)
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super61
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« on: January 27, 2009, 09:15:00 PM »

racing is in a world of hurt. locally. regionally, nationally. the problems within the sport are growing with each corporation announcing layoffs or closures.
wall street is a gloomy place to be these days. 18 months ago, we were at all time highs, oil prices were heading through the roof, yet we were told that "all is well." if you have not been touched by this recession yet, your days are numbered.
tracks around the country are boarding up for the season or permanently faster than a cher costume change. they say they can't afford to stay open. i say they can't afford to close. historically, racing has seen it's greatest growth in hard economic times. entertainment takes the mind off the problems at home, at work.
for year's owners and promoters have had this "build it and they will come" mentality.
how many shows have we all been to in the last 2-3 years where the stands where 1/3 full or less? why? promoters feel the need to raise ticket prices to double sometimes triple the regular weekly rate to cover the cost of a touring series or special event.  at that point you have chased away nearly all of your regular customer base in the hopes that the "stars" will draw the fans in. keep the front gate prices the same and you have a better chance to fill the stands. provide good food at a good price and profit margin and you will not have fans crying they cannot bring food or beverage into the track. 2500 fans at $10 bucks a head is roughly $20,000 after you factor in senior discounts and kids for free.
 raise the price of the back gate by 5-10 bucks a head instead. most every car that enters the pits brings in 4-5 crew.  say you draw 200 cars for all divsions, including the headliner for the night. at $35 bucks a head you have taken in $35,000 to cover the $25,000 purse the visitors require. by not running support classes you are guaranteed not to cover that cost.
keep up on sponsors. use the logic, with everyone else cutting back, this is your time to move to the front. most businesses have always had to advertise, even the mom and pop corner joints. you stand a better chance of keeping old sponsors and getting new ones on board if you can show them the value (a**es in the stands) of the check they write to you.
as a car owner, does your sponsor really want to see his business or name on a car that looks like it was salvaged from a 46 car pile up on the 405? keep them clean and straight! arrange dates to show your car at your sponsor's business or company picnic.
if everyone has the "we can't afford it" mentality, racing is going to be in trouble this year.
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never under estimate what an angry mob can accomplish
Desmond
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« Reply #1 on: January 28, 2009, 05:49:08 PM »

Ken's comments are, as they say in England, "spot on!" Smiley

If he was given control of a race track, he can't do any worse than the people who are there now.
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Buddy Wayne Barefoot, unhappy with Baby Brian's handiwork, finds his true passion.Smiley
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