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Author Topic: GEM Now RPM  (Read 414 times)
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Cheryl
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« on: January 20, 2009, 01:33:31 PM »

From Jayski:

"GEM is now RPM: At the top of Richard Petty's list of deal-breakers when merger talks began between Petty Enterprises and Gillett Evernham Motorsports was to keep the Petty name in the title of the new company. He got his wish. The fourth Sprint Cup organization will be known as Richard Petty Motorsports and keep basically the same blue-and-red logo that symbolized Petty Enterprise for the past 60 years. "We come out to let the world know we're still in the racing business and we're going to be bigger and better than we've ever been," Petty said Monday during an unveiling of the new logo on the first day of NASCAR's Media Tour. Petty also asked that the #44 be kept along with the famous #43 in the transaction. The #44 will replace the #10 as the fourth car that belonged to GEM. AJ Allmendinger will drive in the first five races and is slated to run at least seven in the #44, a number the Pettys reclaimed from Michael Waltrip Racing after this past season. The #44 was driven by Kyle Petty until he switched to the #45 in 2000 in memory of his son, Adam, who was killed driving that number during a Nationwide Series practice session. The #44 was used sparingly by the Pettys from 2000 to 2003, and then was transferred to MWR in 2007 for Dale Jarrett. Petty said Budweiser, which sponsors Kasey Kahne and had logos on the other GEM cars prior to the merger, will not be on the 43 or 44. It has been a Petty tradition going back to Richard's mother not to have alcohol-related sponsors on the cars. "My mother would come back and haunt us home," Petty said of what would happen if Budweiser showed on up the 43 or 44.(ESPN)(1-19-2009) "

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Cheryl
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« Reply #1 on: January 22, 2009, 01:50:15 PM »

Apparently the new company will be using the Roush method of rotating sponsors.  I'm all for whatever works to keep them afloat.

From Jayski:

"Many sponsors for #43, #44: Richard Petty Racing’s new Executive Director of Racing Operations Ronnie Loomis says he expects both #44-A.J. Allmendinger and #43-Reed Sorenson to sport a number of different sponsors on their cars’ quarterpanels this season. Robbie Loomis told Sirius NASCAR Radio’s Sirius Speedway, “AJ will start the season with Valvoline on the #44 Dodge for the Daytona 500, and we’ll likely have multiple sponsors on both it and the #43 this season. We’d all love to sign a $30-million sponsor for each car, but the reality is that we’ll probably have a series of smaller backers.”(Sirius Speedway), see images on my #43 Team Schemes and #44 Team Schemes pages.(1-20-2009)"

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