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Author Topic: Interesting Stats on Sponsor Exposure  (Read 4338 times)
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Cheryl
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« on: December 09, 2008, 02:58:47 PM »

I still find it sad that Coors Light signed on to be the pole sponsor and are barely ever mentioned or shown by TV.  Yet this article says they increased there exposure a lot this year (but they are still way behind Bud and Miller).  AT&T seemed to get a lot of bang for their bucks in their last year though.  No wonder Next-hell/Sprint was so worried.   laugh

http://www.sportsbusinessjournal.com/article/60890

Cheryl
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