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Author Topic: Coors Light on 01 Car  (Read 414 times)
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« on: February 22, 2008, 05:17:16 PM »

This isn't clear if they are sponsoring the car all year or just for these two races.  Maybe they were just done with sponsoring a Ganassi car.   Wink

From Jayski:

"Dale Earnhardt Inc.'s #01 Chevy driven by Rookie of the Year candidate Regan Smith will feature a special paint scheme from Coors Light, "The World's Most Refreshing Beer" and official beer of NASCAR and NASCAR fans everywhere. The Coors Light and NASCAR logos will run on the car for this weekend's Auto Club 500 at California Speedway and the March 2nd UAW-Dodge 400 at Las Vegas Motor Speedway. Beginning this month, adult race fans can enter for a chance to win the ultimate fan weekend at a NASCAR-sanctioned race. The "Four Day NASCAR Weekend" includes access to NASCAR events that only Coors Light can offer, including Coors Light Pole Day and a VIP experience all weekend long. For more information about Coors Light's official NASCAR sponsorship, as well as race schedules, race weekend promotions, and more see "

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« Reply #1 on: February 22, 2008, 05:42:34 PM »

The Coors Light/DEI deal has been rumored for many months.  But the rumors were for a full-season deal, not for anything temporary like this appears to me.

Ironically, residents of California, site of this week's race, are not allowed to enter beer-sponsored contests.

Buddy Wayne Barefoot, unhappy with Baby Brian's handiwork, finds his true passion.Smiley
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