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Author Topic: Confusion  (Read 417 times)
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sally
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« on: September 18, 2007, 11:57:25 AM »

While Nascar and ABC were bragging about the increase in viewers in their 'targeted demographic', I ead this on Jayski:

Overnight TV Ratings for NHIS - conflicting reports: ABC drew a 3.3 fast national rating for its Sylvania 300 telecast Sunday from New Hampshire International Speedway, according to the network. Households (3,676,000) were up 7% from last year when the race was shown on cable (TNT).(SceneDaily.com)
AND Coverage of the first leg of the Chase For the Nextel Cup drew a surprisingly low numbers on Sunday afternoon. The Sylvania 300 drew a 2.8 overnight on ABC; there is no comparison to last year's numbers available, as the 2006 edition of the race aired on cable [was on TNT with a 3.0 cable rating, approx 5 million viewers]. The 2.8 is not only the lowest overnight for a regularly scheduled Nextel Cup race this season (on broadcast or cable), but it is also the lowest overnight for NASCAR on network television since at least 2004. The 2.8 rating put NASCAR behind NFL telecasts on FOX and CBS, and behind the final round of the Tour Championship on NBC, the final leg of the PGA Tour Playoffs. Last year, eight Chase for the Cup races on NBC averaged a 4.0 overnight rating. Prior to Sunday, no Chase for the Cup race on network television had drawn less than a 3.4 overnight.(sportsmediawatch/Sports Business Daily-Sub needed)(9-18-2007)

So, as long a you gain ground on a certain group of viewers, it's OK to lose more in other areas?  I'm confused.

Sally
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drpep (brian)
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« Reply #1 on: September 18, 2007, 03:25:25 PM »

(AND Coverage of the first leg of the Chase For the Nextel Cup drew a surprisingly low numbers on Sunday afternoon. The)
Sally

  "Suprisingly"Huh? What suprise? The season is over, Dale Earnhardt is out and football has started . Why should anyone be suprised? Huh? If your not a fan of one of the top 12 drivers why watch? I wonder if MRN's rating are up? I listened Sunday to the whole race and I don't think I heard the word "chase" during the first 80 laps.
« Last Edit: September 18, 2007, 03:26:59 PM by drpep (brian) » Logged

I tuned in to watch a Nationwide race and all I got was Danica.
Desmond
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« Reply #2 on: September 18, 2007, 05:47:56 PM »

That answers the question I had at the start of the weekend as to who would win in the ratings: Tiger Woods and the PGA Tour or the Chase.  Give this round to Tiger, and a lot of egg on face to NASCAR.

What will they do now?  Extend the field to 15 cars to increase Dale Jr.'s chances? Huh?
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Buddy Wayne Barefoot, unhappy with Baby Brian's handiwork, finds his true passion.Smiley
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