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Author Topic: Early Ratings numbers  (Read 391 times)
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sally
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« on: February 19, 2007, 03:07:01 AM »

Some early stats.  The Bud Shootout got a 4.2 rating...down from 5.3 last year. 
Daytona Quals got a 2.3...and the Pro Bowl (a meangless game) drew a 5.1 rating.

From Jayski:

Busch race on ESPN2, TV Ratings: NASCAR returned to the ESPN networks yesteday. ESPN2's Busch Daytona 300 delivered a 2.42 HH coverage rating and 2,221,415 households (based on Cable Fast Nationals).
* Most-viewed auto race in ESPN2's history
* 5th Highest-rated NASCAR Busch race on cable since 1996.
* 3rd most-viewed NASCAR Busch race on cable since 1996.
ESPN2's race rated 26% lower than TNT's 2006 race (2.42 vs. 3.28 HH cvg rtg). All key demos were down from last year as well. ESPN2's race rated 27% lower than the 3.3 HH cvg estimate.(ESPN)(2-18-2007)

Sally
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Desmond
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« Reply #1 on: February 19, 2007, 05:36:06 PM »

If fewer fans are seeing the Cup drivers, and Cup drivers take up half of the Busch field, what do you think happens?

Look for another year of steep ratings declines throughout the board.  And look for NASCAR to react by using more casual celebrity fans to promote the product. Angry
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Buddy Wayne Barefoot, unhappy with Baby Brian's handiwork, finds his true passion.Smiley
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