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General Discussions => TV Talk => Topic started by: Cheryl on April 11, 2007, 12:17:52 PM



Title: NASCAR Looking to Expand TV Coverage to International Markets
Post by: Cheryl on April 11, 2007, 12:17:52 PM
Ah, BF always has a new plan to replace those of us he's driving away.  "Chicken-Fried sport?"   ::)  That just shows that no matter how much he wants to be considered "mainstream," some folks will never take racing seriously.

Cheryl

From Jayski:

"NASCAR Looking to Expand TV Coverage to International Markets: NASCAR, which rose out of local race tracks in the South and Midwest to become a U.S. television juggernaut, is working on its next expansion. NASCAR is being watched in more than 150 countries and broadcast in 32 languages. Those numbers may jump further this month at the MIP international television market in Cannes, where ESPN International, which has a deal with NASCAR to distribute product outside of North America, will try to persuade more international broadcasters to export the chicken-fried motor sport to new markets. Although U.S. crowds at some races decreased by a third last year, and TV audiences were down during many of the races being telecast, global audiences seem to have made up for that loss. NASCAR now has established itself as the No. 2 racing series in the world, behind Formula One. To grow overseas, the U.S. racing organization first targeted Canada and Mexico, plus European markets such as Germany and the United Kingdom. In Asia, Japan and China were priorities, as was Brazil in South America. NASCAR now boasts more than 30 international broadcast partners.(TV Week)(4-11-2007)"


Title: Re: NASCAR Looking to Expand TV Coverage to International Markets
Post by: Desmond on April 11, 2007, 05:15:22 PM
So TV Week calls NASCAR a "chicken-fried sport?"

Go ahead and give me more mashed potatoes, gravy, and sweet potato pie! :laugh:

Seriously, I wonder how long it will take the overseas fans to figure out the NASCAR racket of driver favoritism, false cautions, and watered-down races. Then again, Brian France is secretly hoping it never happens.  I think. ::)