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General Discussions => TV Talk => Topic started by: Cheryl on July 29, 2006, 06:28:14 PM

Title: Giving Sponsorship Money to Smaller Teams Losing Its Sizzle
Post by: Cheryl on July 29, 2006, 06:28:14 PM
Here is the other article that Sally alluded to in another post about the Busch Series sponsors.  Great article by Toni Heffelfinger from frontstretch.com:


Here an excerpt that gives the perfect example of why a new sponsor will probably not be back to sponsor a Busch Series regular who led the Martinsville race for 30 laps (Kevin Grubb from Virginia and Western Sizzlin is a Virginia-based company) and got almost no coverage because of the whackers:

"Comstock and Western Sizzlin made their first foray into NASCAR sponsorship by electing to support Mac Hill Motorsports and the No. 56 Chevrolet driven by Kevin Grubb. Comstock had definite reasons for choosing this team because he describes himself as a race fan first and foremost, with a true desire to support the rookies and underdogs. As he phrases it, “I will always root for David to slay Goliath.”

Things really couldn’t have gone better for the first time sponsor, because Kevin Grubb paced the field for laps 104 through 123. It looked like the beginning of a beautiful relationship…but then the reality of the present day Busch Series set in. “I was ecstatic that we were performing so well,” says Comstock, “and the coverage that we were getting on a national broadcast was priceless. I had Tivo’d the race and couldn’t wait to get home to see the car that I had invested so much money in being highlighted on the broadcast as we led the race. What did I find when I went to the portion of the recording that had the 30 laps we were at the front? Plenty of coverage of what D.W. was doing in 30th place, Denny Hamlin’s struggle for 8th place and all sorts of commentary about the other Cup drivers in the race. Here is a young team without all of the funding of the big guys actually leading a race by almost the entire frontstretch, and all the commentators have to talk about is Carl Edwards’ hectic schedule trying to get back and forth from Pocono to Martinsville.”

There you have it, folks. That’s your answer to the question of why more sponsors aren’t interested in supporting up and coming Busch Series teams, or, more correctly, why they can’t afford to support them. Doubtless there are several sponsors like Comstock and Western Sizzlin who would love to help the underdogs, but the reality of the situation is that this is a business deal, and there needs to be some return on investment to justify the expense of the sponsor. It does a company no good to have the hood of the car when the car doesn’t get any coverage.

Now, it’s understandable that we may not see the cars at the back of the field. That’s nothing new. But it is downright shameful that a car leading the field for 20 laps fails to appear in the television broadcast. "

I encourage you to read the entire article, but I just had to feature this example that Toni had.  Just plain sad for a talented Busch regular who is trying to make a comeback in racing.  But obviously the sponsor won't feel they got any real return on their investment and more than likely will not be back to sponsor an underdog.   :evil:


Title: Giving Sponsorship Money to Smaller Teams Losing Its Sizzle
Post by: drpep (brian) on July 30, 2006, 04:53:11 PM
All I know is that Western Sizzlin is not the greatest food and does not fit my definition of road food but because of the sponsorship of Kevin Grubb and a true Busch team I placed Western Sizzlin on the list of places to eat when I travel south this year. I usually avoid fast food, chains and anything I can find within 2 hours of home when road tripping but places like Sonic, Checkers and Sonny's BBQ will get a visit if I see them on a race car. I'm a sucker for that kind of stuff.

Title: Giving Sponsorship Money to Smaller Teams Losing Its Sizzle
Post by: drpep (brian) on August 01, 2006, 02:50:24 AM
On the Mac Hill Motorsports web site John Comstock of Western Sizzlin called the sponorship "very successful" and said Western Sizzlin recieved "tons of e-mails" requesting hero cards.  No mention was made of the Tv deal.
  I am not disagreeing about the TV issue, that was a raw deal. I never knew Grubb lead laps until I read the column. But Western Sizzlin did receive exposure at the track.
  Just a bit off topic on restaraunts and food sponsoring cars. Around 1993 I attended a race at Pocono. We were seated across from pit road entrance and had a view of where the Burger King car pitted. By the time the race was over I had a craving for a BK chicken sandwich. Several years later at Watkins Glen Scott Pruett was driving a Ball Park Frank sponsored car. Immediatly after the race I had to stop at the supermarket and pick up a package of Ballparks for dinner.

   PS  I know a bunch of words are mispelled, I ain't fixing them :P